Remember, website viewers pay to connect to the internet and visit your site with real money, not just their time, so they already have expectations of you. If you respect that, and give them value for money, then they will remember it. If not, they'll probably remember that too!

The most visited sites are packed with good information and/or regularly updated content. Your website should be an organic entity, growing, updating and renewing itself so the visitors have a reason to return again and again.