Marketing   Effective marketing must achieve 4 objectives - get the attention of potential customers; hold their interest; generate a desire for your product; and lead to action. A marketing strategy outlines the way in which you achieve these objectives. When considering using a website in your marketing strategy, you need to take 5 steps:   - develop a clear vision of what you are trying to achieve - set objectives that relate to your vision - identify your target market - analyse your product or service - develop the Marketing Mix We can guide you through these steps, so you can make full use of your website's capabilities, ensuring you get value for money.