The design of your site should reflect your target market's expectations of you.

If your business is a budget priced product or service, then your website should look professional but with a simple design. As with real shops a successful bargain-basement shop has a "warehouse" feel about it, giving the impression that money is not frittered in marketing and the consumer is getting the best possible price.

If your business is a top range, high priced product or service then the website should reflect this. The customer should be able to bathe in the luxury of being able to afford such a product and you should have an elaborate, even flouncy, design with appropriate bells and whistles.