| Snips and Tips
The design of your site should reflect
your target market's expectations of you.
If your business is a budget priced
product or service, then your website should look professional but with a simple design.
As with real shops a successful bargain-basement shop has a "warehouse" feel
about it, giving the impression that money is not frittered in marketing and the consumer
is getting the best possible price.
If your business is a top range high
priced product or service then the website should reflect this. The customer should be
able to bathe in the luxury of being able to afford such a product and you should have an
elaborate, even flouncy, design with appropriate bells and whistles. |