Explanations of technical terms and a bit of geek, by Brazen Image

<body> <div align="center"><center><table border="0" cellpadding="0" cellspacing="0" width="100%" bgcolor="#000000"> <tr> <td width="100%"><p align="right"><img src="../images/top2logo.gif" alt="Brazen Image, dynamic website design" WIDTH="258" HEIGHT="58"></td> </tr> </table> </center></div><p align="center"><font face="Verdana" size="2" color="#000000">[<a href="flash.htm" target="_top">flash</a>] [<a href="graphics.htm" target="_top">graphics</a>] [<a href="branding.htm" target="_top">branding</a>] [<a href="geek.htm">geek speek</a>] [<a href="snips.htm">snips 'n' tips</a>]</font></p> <div align="center"><center><table border="0" cellpadding="0" cellspacing="0" width="100%"> <tr> <td width="15%"></td> <td width="68%"><strong><font face="Verdana" color="#ee4b15" size="2">Geek Speek</font></strong> <font face="Verdana" color="#000000" size="1">(Or Technical Terms)</font> <p><font face="Verdana" size="2" color="#000000">Our team has programming, design and marketing qualifications plus years of industry experience, so we know the technical constraints and have the business sense and flair to make sure your site performs!</font></p> <p><font face="Verdana" size="2" color="#000000">To make good decisions for your business you need to understand what's involved. Here's some explanations of terms that may help.</font></p> <p><font face="Verdana" color="#000000" size="1">Frames<br> Frames is a design method. It's used to divide the screen into sections so that some sections remain visible constantly. For example, our website uses 3 frames - top (where our logo is), middle (where this text is), and bottom (where the animated menu is). Frames takes longer to design and is longer to optimise for search engines, so can cost a little more, but can aid navigation and make a site look attractive.</font></p> <p><font face="Verdana" color="#000000" size="1">Hosting<br> A website hosting company has web servers (computers) linked to the internet 24 hours a day. They store your website on their server for a monthly fee. ISP's like Xtra and Clear provide hosting services, and there are also other specialist hosting companies that provide good services and are often cheaper. Different companies provide different services - this often defines which company is best for your website.</font></p> <p><font face="Verdana" color="#000000" size="1">Domain name<br> A domain name is the name that is linked to your website (our domain name is www.brazen.co.nz). We see a domain name as part of your branding - it needs to be concise, memorable and make a link in the viewers mind to your business.</font></p> <p><font face="Verdana" color="#000000" size="1">Search engine<br> A search engine is a database that contains indexed links to websites, often grouped in categories. When using a search engine a viewer types in a search word or words, the database is queried then links to appropriate websites are displayed. There are thousands of search engines throughout the world, some are international ones (like Yahoo, AltaVista), country specific ones (like AccessNZ and SearchNZ) and industry specific ones.</font></p> <p><font face="Verdana" color="#000000" size="1">Keywords<br> Key words are one of several methods that search engines use to index your website. They are inserted by your web designer into the background coding of your web pages. When choosing what key words to put on your website you need to think about what search words your customer is likely to type into their search engine. When we design your site we use keywords and other methods of optimising your site so it performs well in search engines.</font></p> <p><font face="Verdana" color="#000000" size="1">Browsers<br> Browsers are software that interprets website code and displays it visually. There are two main website browsers - Internet Explorer (IE) and Netscape. They interpret code slightly differently from each other (and they change it with each version too - aaaarrrgggh!), so the look of a website may vary in IE or Netscape. Good designers will design sites that look good and and are as consistent as possible, whatever the browsers.</font></p> <p><font face="Verdana" color="#000000" size="1">Secure page<br> A secure page is a web page that has been sent out by the server using a secure protocol (language). You can tell when this happens as the URL will begin with https:// instead of http://. Any data that travels between you and the server using this protocol is encrypted and is secure. What happens then is another story...</font></p> <p><font face="Verdana" color="#000000" size="1">Web page<br> A web page may look like a pretty picture, but it actually consists of programming code that instructs your computer to display images and text in a certain way. If you are viewing this page in Internet Explorer, right click on the Geek Speek text above and select 'View Source'. This is the code that produces this text page. (Netscape users, on top menubar click View, select Page source). A website is a group of web pages linked together.</font></p> <p><font face="Verdana" color="#000000" size="1">URL<br> URL stands for Uniform Resource Locator (yes, gobbledygook). It actually is the unique address of a webpage. The URL of this page is http://www.brazen.co.nz/design/geek.htm</font></p> <p><font face="Verdana" color="#000000" size="1">Listing your site with search engines<br> Once your website has been designed, it needs to be submitted to search engines to be included in their database. Most search engines do not charge (some do) and most search engines do not list your site indefinitely - we recommend you resubmit your site every 2 months. We do the initial submission of Brazen-designed sites free, and thereafter we charge an annual fee, or we can show you how to do it yourself.</font></td> <td width="17%"></td> </tr> <tr> <td width="15%"></td> <td width="68%"></td> <td width="17%"></td> </tr> </table> </center></div><p align="center"><font face="Verdana" size="2" color="#000000">[<a href="../client.htm" target="_top">portfolio</a>] [<a href="../design.htm" target="_top">design</a>] [<a href="../mkt.htm" target="_top">marketing</a>] [<a href="../aboutus.htm" target="_top">about us</a>] [<a href="../costs.htm" target="_top">costs</a>] [<a href="../contact.htm" target="_top">contact</a>] [<a href="../index.htm" target="_top">home</a>]</font></p> </body>