| Sales
When you go in a shop trust isn't usually
an issue. When shopping online you need a huge amount of trust. Trust
that the shop exists, the product is going to come, it is what it's meant to be, you can
get your money back if it's not - and a whole lot more! We design our sales sites with
particular attention to trust. We know they're legit, but the online shopper doesn't.
Global Soap - http://www.globalsoap.co.nz
Global Soap produce natural handmade
soaps and bath products. To date they have sold their products on the Nelson Market and by
mail order, and realised that the internet could extend their market as well as allowing
their current customers to easily reorder products. They had done the research, trawled
through countless lifeless websites, and decided that Brazen could best produce the
original look they wanted.
Our brief was follow through with their
distinctive branding, but make it a quick-loading, easily navigated site. The finished
site uses snippets of their packaging, bold block colours, reduced colour versions of
their labels and clear product photos.
The Bead Gallery - http://www.beads.co.nz
The Bead Gallery stocks a huge range of
beads and beading supplies from all around the world. They get a lot of tourists in their
shop, and wanted to make it easy for them to order goods once they had returned home. Our
brief was to re-create the shop - but online.
We designed a site with clear navigation,
allowing customers to browse the product range viewing good quality photos of the beads.
To aid navigation, and encourage viewers to look around, we made sure there were visual
clues as well as names in each category (face it - how many bead names do you know?).
With an ever-changing product range, the
site is maintained primarily by BG staff. We also tried to convey the funky nature of the
Gallery with bold asymetrical blocks of colour, changing in each category.
The World of Whales - http://www.whaledolphineducation.com
The World of Whales is a comprehensive
educational resource kit about whales, dolphins and porpoises compiled by Barbara Todd.
It is packed full of information and is aimed at educators, libraries and
conservation groups worldwide.
Our brief was to
introduce the product and convey the range of information it contained. But
when we saw it, and the range of excellent graphics that had already been developed, we
knew we HAD to bring it to life with a touch of animation. We think we've enhanced the
marketing of this quality product with a bit of fun. What do you think?
Lazy Dayz - http://www.lazydayz.com
Lazy Dayz design and produce quality
hardwood outdoor furniture, and sell their products to retailers both in New Zealand and
worldwide. They wanted to back up their traditional marketing methods with a website that
had full specifications and good quality photos of the products.
The site needed to reinforce the quality
nature of the goods and show the products at their best. Our design has a clean, classy
feel with a NZ theme that sets the product photos off nicely. High quality photographs are
available if the viewer chooses.
South Street Gallery - http://www.nelsonpottery.co.nz
By rights Mike Rogers should be bald!
Organising 25 potters to display their art on a website must surely make him want to pull
his hair out by the handful. So how does this shop transfer to the internet? Not easily!
A straight online shop is difficult as,
with individual art, two seemingly identical pots can differ markedly in weight. So Mike
elected to display a selection to initiate contact and do the hard selling via email.
We designed a bright, clean site that
gives the viewer a taste of the range immediately, encouraging them to explore, but
doesn't take an age to download. Works for him!
Sisson Kayaks - http://www.sissonkayaks.co.nz
Grahame Sisson designs, builds and sells
multisport and sea kayaks direct. In the pre-website days he used to traipse all over NZ
with his kayaks giving demos or attending multisport events. Or customers would call and
he'd post out spec sheets, which don't really do the boats justice. Now they come to him -
online.
Grahame's well known in the sport. His
name (and character) is a large part of his branding, so we knew that the site had to sell
Grahame as well as his boats. As well as using his face in some comic titles, we created a
newsletter page where he gives his views about boats and anything else that takes his
fancy. Grahame maintains the site himself which works well. Every now and then he calls us
to do a spruce up, and off he goes again! The boat pages themselves have good photos, full
specs and there's loads of extra information on the site.
Dri-Sleeper - http://www.dri-sleeper.com
Dr Anthony Page and his wife Lyn designed
and produce a bedwetting alarm. They had an existing website, but felt it wasn't
performing as well as it should, so came to us for a revamp. With them we went through
their current marketing strategy, further defined their target market and re-designed the
website with this in mind.
The site is primarily for parents and
health professionals but also had to be child-friendly. We made use of their excellent
print branding and their bold child-friendly product colours. We ensured that information
was easy to find and easy to read, and that instructions and explanations were easy to
understand.
As with every site we design, we paid
particular attention to optimising the site for search engines, particularly in this case
with the American market in mind. The result is a technical subject turned into a bold,
friendly site.
GroundZero Bike Stuff Direct - http://www.groundzero.co.nz
Lynda Sisson (yes, another one) was
planning a dramatic change to her business - she was changing from being an importer of
quality cycle components to selling directly to the consumer on-line. Her husband Grahame
was happy with the work we did on his site, and so suggested us.
We helped her define her
target market and, as we do with all of our sites, designed a website specifically for
them. She needed a site that was informative, fun, lively, secure, easy to use and that
would encourage people to buy. She also wanted to be able to update prices, products
and text herself.
She got it! With a loose
style, fun animations and detailed information - it works well.
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