Southern Exposure have provided guided kayak trips in the Abel Tasman for the last 8 years. They recently extended their business into backpackers and water taxi service and so wanted a new website that reflected their diversity.

The kayak tour business is a competitive one, so their site needed to be slick, quick (for all those tourists in internet cafés), and full of tempting photos and good information, but it also had to press home their difference.

www.southern-exposure.co.nz