Rotorua-based Lakeland produce a wide range of heavy machinery for the timber industry.  They wanted to raise their profile to the timber trade both nationally and internationally.

We helped to develop their branding for the web, with a lively eye-catching colour scheme based on the colours of their machinery, and used bold blocks of colour reflective of their big butch product range. We also included photos of the most popular items in the menubar both to reiterate what they produce and aid viewers navigation to products with names that may be unfamiliar.