In this category the websites are selling the people as well as the skills and services they offer. As a result the websites need to instill trust. They do this in various ways, like creating a personal link by introducing the person; offering up their track record; giving free information to show they know what they are talking about.

Irving Jack Architects - Architects and property developers, Nelson
Richards Woodhouse -Chartered Accountants, Nelson
AgFirst Consultants - Agricultural Consultants, NZ-wide
aLBa - Auckland Lesbian Business Association, Auckland
McBride Design - Boat Designer, Nelson
Leader's Edge - Leadership Development Consultancy, Auckland
The Learning Attitude - Business Development, Auckland and Sydney