| Professional
In this category the websites are selling
the people as well as the skills and services they offer. As a result the websites need to
instil trust. They do this in various ways, like creating a personal link by introducing
the person; offering up their track record; giving free information to show they know what
they are talking about.
Ian Jack Architects (Designgroup)
- http://www.designgroup.co.nz/ija
IJA is part of Designgroup, a New Zealand
wide group of architects. They wanted to raise their profile nationally and
internationally and also give an indication of the range of specific skills members of the
Designgroup team have and the type of projects they undertake.
We designed a large site where each
member of the group can highlight their individual projects and promote the differing
services they wish to concentrate on, but have the overall design and branding of the
Designgroup site remain consistent. It's very much still a work in progress, with Ian
Jack's area complete.
People Bizness - http://www.peoplebizness.co.nz
People Bizness work with two main groups.
They provide consulting and training to companies, and offer further development to
trainers and facilitators. They've got their marketing down to a T, but wanted it backed
up with a site that hit the spot with the busy, professional people they sell to. The
brief - slick and quick!
We animated their logo and used it's bold
colours in the site design, ensuring the brand image was consistent and memorable. They
give a lot of free information, so we made sure it was easy to read using white space, and
easy to find with good navigation and bookmarks.
AgFirst Consultants - http://www.agfirst.co.nz
AgFirst are independent agricultural and
horitcultural consultants, spread over 12 locations across NZ. They already had a site but
felt it wasn't doing them justice. They wanted to look professional and clearly promote
the wide ranging services and skills they offer.
We used their logo to develop the site
design, thus reinforcing it as a brand image in the viewer's mind. We designed the
structure with the target market's needs in mind, giving a clear path to their likely
field of interest. An extranet site is currently being developed.
The Learning Attitude - http://www.thelearningattitude.com
The Learning Attitude are organisational
development specialists, based in Auckland and Sydney. We had a fairly free rein with
regards to style. The brief was to keep the red and blue of the logo, white background for
text and quick loading.
With their main focus being change and
growth, we were keen to promote this with the design. We took the 4 figures from the logo
and used them as a "growing" rollover animation for the menubar. We incorporated
a koru shape for three reasons - they signify growth, an NZ feel and they look good! We
kept it as a discreet background image so as to not fight with the text.
McBride Design - http://www.mcbridedesign.co.nz
Richard McBride doesn't do
anything by halves. Whilst still relatively new to sailing, his first voyage out of sight
of land was a solo round-the-world trip! So when it came to his website he knew what he
wanted and went for it. Just like the boats he designs - individual, attractive and backed
up with the sound basis of good design.
We jointly defined his target market and
their needs, and designed the structure in a way they could clearly see right from the
start what they wanted. We showed some past craft and plans as thumbnails to give an
indication of his range of skills, with larger high quality images available.
Brazen Training - http://www.brazentraining.co.nz
Brazen Training is another part of
the Brazen empire and specialises in delivering the Springboard womens development course.
Springboard has two distinct target
markets - course participants and training managers. Their needs are totally different, so
our approach was to guide them along two separate paths from the start. The branding on
each path is similar, but using different colours.
With the participants side we gave
information and also tried to convey a sense of fun (as a Springboard course is all about
fun) using animations and rollovers. On the managers side we were a little more reserved,
lightening up the facts, figures and proof they would be looking for, with a few
animations. We had fun doing it too! |